The mission of Pedigree Found is to help find missing dogs by moving faster than a dog can. Dog owners register their pet on the Found app, and if their best friend goes missing, they can immediately send out a missing dog ad to everyone online in the area - free. The app utilises Google’s ad network to target people online in the area with missing dog ads and also alerts other local Found app users. Found helps the user get plenty of people looking out for their dog in real-time, and anyone who spots the missing dog can alert the owner immediately as to their whereabouts. There’s also a search function, so if a Found user spots a dog that looks lost they can check if it’s been listed as missing.