A-League

From a fan's perspective, Australian soccer felt local, tribal and uninspiring. The A-League promised something bigger. Our campaign helped deliver that promise at a national scale, earning a Gold Effectiveness Award and attracting first-year crowds larger than Brazilian football.

A-League launch campaign featuring large-scale outdoor advertising on a Melbourne building.
A-League brand campaign with iconic large-format building advertising promoting Australia's national football competition.
A-League promotional merchandise including apparel, accessories and branded football lifestyle products.
A-League promotional merchandise including apparel, accessories and branded football lifestyle products.