The Village of Useful is an Advertising and Communications agency in Newcastle, NSW. We unleash usefulness to help our clients overachieve. Read  our story.
The Village of Useful Blog. Our point of view on useful Advertising, Marketing and Communications. You'll concepts like Baked In and great marketing companies like 37signals, Nike & Apple mentioned here.
  • lifepaint

    LifePaint makes cyclists more visible

    Volvo LifePaint aims to make cyclists easier to see at night. An invisible reflective spray that glows under the […]

  • tena

    Incontinence is no laughing matter

    Serious problems, particularly medical related problems need to be solved with serious advertising right? Well, not so much. […]

  • ibm-cognitive-cooking

    Big Data Cooking

    IBM’s Cognitive Cooking Food Truck is a recent demonstration of IBM’s “big data” cognitive computing technology. Known simply as […]