The Village of Useful is an Advertising and Communications agency in Newcastle, NSW. We unleash usefulness to help our clients overachieve. Read  our story.
The Village of Useful Blog. Our point of view on useful Advertising, Marketing and Communications. You'll concepts like Baked In and great marketing companies like 37signals, Nike & Apple mentioned here.
  • michelin-guide

    What is Content Marketing?

    I’m on a content marketing panel at ad:tech next week, and I thought it’d be useful to talk …

  • eye-tracking

    Yeah. Eye tracking.

    Recently while discussing a new website at the Village, the topic of eye tracking came up. “It wasn’t …

  • westjet christmas

    Sharing videos and Christmas joy

    Canadian airline WestJet performed a Christmas miracle for 250 passengers and captured it on film to create a …