The Village of Useful is an Advertising and Communications agency in Newcastle, NSW. We unleash usefulness to help our clients overachieve. Read  our story.
The Village of Useful Blog. Our point of view on useful Advertising, Marketing and Communications. You'll concepts like Baked In and great marketing companies like 37signals, Nike & Apple mentioned here.
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    Canon Photo Coach

    Many amateur photographers lose great photo opportunities just because they’re not aware of what can make a great […]

  • krylon-longest-yard-sale

    Road Tripping with Buyable Pins

    A $200,000 budget generated $2.7m in earned media for Krylon, the world’s largest spray paint company. While Krylon’s known […]

  • ibm-watson-the-north-face

    Automated useful customer service (it’s possible!)

    Outdoor adventure company The North Face has launched a new online customer service tool, powered by conversation. The mission […]