Last month, Google advised advertising agencies on the future of marketing. Google’s advice was “Create useful marketing. Because if we make a difference to peoples’ lives first and foremost, good things will come.” Google was also of the opinion that “digital isn’t upstream enough in our thinking” and “we’re too siloed”.

Like Google, we believe in useful first. And digital is in our foundation; it hasn’t been velcroed on.

Related: For a rare peek inside Google Creative Lab, the internal agency responsible for most of Google’s product marketing, take a look at ‘How Google Creative Lab Links Product to Stellar Storytelling’.